HUMAN RIGHTS
Hope-based Communications Specialist in Human Rights Campaigning crafted to elevate what matters most.
Łucja specialises in human rights storytelling rooted in hope, dignity, and emotional truth, using art as a form of activism. She believes that storytelling is one of the most powerful tools we have to shift perception, spark empathy, and inspire change.
She has collaborated with organisations including Amnesty International and René Cassin, helping shape campaigns, films, and narratives that connect audiences to complex human experiences. Her work centres on people whose voices are too often silenced or ignored.
Her approach focuses on:
Hope-based communications – a method of sharing human rights stories that emphasises possibility and resilience, rather than despair. By showing what can be done, highlighting agency, and centring the dignity of those affected, hope-based storytelling empowers audiences to act and engage.
Storytelling as a tool for change – narratives crafted to shift perception, spark conversation, and amplify the voices of those directly impacted by injustice.
Ethical, human-centred narratives – prioritising consent, context, and dignity in every story. Lucja ensures that those whose lives are represented are respected, heard, and empowered through the creative process.
Amplifying lived experience – focusing on authentic stories that capture real challenges and triumphs, giving space to people whose lives are often rendered invisible.
Intersectional perspective – recognising how multiple identities, histories, and experiences intersect with systems of oppression.
Art as activism – combining film, theatre, and creative media with advocacy to engage hearts and minds. Art can reach places policy cannot: it can spark empathy, provoke reflection, and leave a lasting emotional impression.
Transformative storytelling – stories designed to educate, engage, and empower audiences, encouraging action and reflection long after the viewing experience.
Łucja’s work demonstrates that storytelling is not just a medium but a tool for change, awareness, and hope, capable of reshaping perceptions and giving visibility to what is too often unseen.
Birthmarks and Normalising Skin Differences
A Diverse Runway London Fashion Week
Charities
Łucja works with charities to strengthen how they communicate their mission and impact, developing clear, effective communications strategies and delivering hope-based messaging training that inspires action without relying on fear. As a speaker, Łucja brings research-driven insight and storytelling expertise to engage audiences, and collaborates on creating short films and visual campaigns that elevate voices, build empathy, and amplify reach. Whether shaping narrative, training teams, or producing content, Łucja’s focus is on helping organisations connect more powerfully with the people they serve.
You can explore more of her thinking about narrative, identity, and human rights on her podcast, The Human Frame, where she interviews storytellers, campaigners, and creatives about the power of stories to change the world.